
Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies. Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms. Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen. 🔥 Expect: No-BS life advice and midlife strategies that actually work Inspiring interviews with women who’ve transformed their lives Soul-stirring solo episodes packed with truth and action Coaching-style episodes to help you reclaim your purpose, power, and passion This isn’t a podcast about “getting through” midlife. It’s about owning it—louder, wiser, bolder, and unapologetically YOU. Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Episodes

Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
In this episode of A Life Worth Being, host Sue Willoughby sits down with David Buck, a seasoned business development expert with over 35 years of experience. David, the founder of Kairos Management Solutions and author of The Time Optimized Life, shares powerful insights into the difference between time management and time optimization. Together, they dive into practical strategies like time blocking, minimizing distractions (hello, smartphone!), and how to transform busywork into meaningful productivity. David’s wisdom on balancing Kronos (measured time) with Kairos (quality time) offers a fresh perspective on creating more value in your daily life. Tune in to learn how you can gain control over your schedule, prioritize what matters, and ultimately lead a richer, more efficient life.
Takeaways
- Being busy doesn't equate to being productive.
- Time optimization focuses on value rather than just managing time.
- Time blocking is a powerful tool for enhancing focus.
- Minimizing distractions is crucial for maintaining productivity.
- Work sprints can help maintain energy and focus.
- It's important to create specific time blocks for tasks.
- Understanding Kronos and Kairos time can shift your perspective on productivity.
- Corporate environments may struggle more with time optimization than entrepreneurial settings.
- Shifting from a Kronos mindset to a Kairos mindset can enhance productivity.
- Focusing on high-value tasks can lead to greater efficiency.
Sound Bites
"We are constantly complaining that we don't have enough time."
"What is the difference between time management and time optimization?"
"Time blocking can help you focus better."
Chapters
00:00 Introduction to Time Optimization
05:39 Implementing Time Blocking
08:53 Starting Small and Adapting
10:40 Minimizing Distractions and Focusing on Priorities
12:40 Strategies for Managing Distractions
15:57 Work Sprints and Taking Breaks
19:38 Marrying Your Calendar and Tasks
21:59 Identifying Triggers and Avoiding Distractions
24:41 Understanding Your Optimal Productivity Zone
29:48 The Power of Kairos Time
37:30 Managing Distractions and Planning Time
41:40 The Importance of Patience in Time Optimization
Connect with David Buck
Website: https://infinitylifestyledesign.com/
Facebook: https://www.facebook.com/davetimebuck
Instagram: https://www.instagram.com/infinitylifestyledave/
Book: https://infinitylifestyledesign.com/the-time-optimized-life-book/
Free Gift: Get Chapter 1 https://infinitylifestyledesign.com/get-chapter-1/
Connect with Sue Willoughby:
Get my Free Midlife Makeover - https://willoughby-coaching.myflodesk.com/5daychallenge
Web: https://www.willoughbycoaching.com/
Insta: https://www.instagram.com/sue_willoughby/
FB: https://www.facebook.com/willoughbycoaching/
LI: https://www.linkedin.com/in/suewilloughby/
StanStore: https://stan.store/sue_willoughby
Keywords
time management, time optimization, productivity, time blocking, distractions, work sprints, Kronos, Kairos, efficiency, entrepreneurial mindset

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