Midlife Strategies for Badass Women

Why is your podcast not growing… even though your content is amazing?

If you’ve ever felt like your show is a hidden gem that no one can find, this episode will hit home.

In this live coaching session, Sue Willoughby sits down with clarity coach and Pivot Season host Ambar Paloma to break down what’s really holding her podcast back and what to fix right now.

This is not about posting more or trying harder.

It’s about getting clear, becoming searchable, and finally speaking to the right person.

Inside this episode, we discuss:
 - Why “clever” podcast titles don’t get clicks
 - The real reason your content isn’t being discovered
 - How to stop talking to everyone and start attracting the right audience
 - Simple SEO shifts that increase visibility fast
 - How to turn your podcast into a client attraction tool
 - Why storytelling builds trust faster than strategy alone
 - How to promote your coaching without sounding salesy

If you’re a coach, creator, or service-based business owner who feels like your content is being overlooked, this episode will give you clarity, direction, and a smarter way to grow.

The Podcast Growth Reality Check

This episode is a live (recorded) coaching breakdown of what actually moves the needle in podcast growth.

Episode Takeaways
 - Why vague branding like “The Lighthouse Within” slows discovery
 - How “Pivot Season” improves clarity but still needs stronger targeting
 - The fear of narrowing your audience and why it’s costing you growth
 - How to build a keyword bank based on what your audience is searching
 - Why removing filler words from titles improves SEO
 - How to naturally integrate coaching offers into your episodes
 - Using testimonials to build trust and authority
 - Why guesting on other podcasts accelerates audience growth
 - How to turn one episode into multiple pieces of content
 - Leveraging Threads for fast audience growth

Connect with Ambar:
Web: https://ambarpaloma.com/

Instagram: https://www.instagram.com/itsambarpaloma/

Podcast: The Pivot Season - https://podcasts.apple.com/us/podcast/pivot-season-reinvention-strategies-for-millennial-women/id1771307613

 

Chapters:
[00:00:00] Episode intro and context
[00:00:41] Coaching session begins
[00:04:20] Growth challenge and rebrand
[00:09:48] SEO and keyword strategy
[00:11:51] Testimonials and offer positioning
[00:17:24] Newsletter and Threads growth
[00:20:05] Consistency and guest formats
[00:25:18] Amber’s takeaways and sign-off
[00:27:07] Sue’s coaching invitation

 

I'm Pod Curious! Book a Podcast Success Call -  https://calendly.com/willoughbycoaching/podcast-success-call

FOLLOW and CONNECT
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/

If you want to start your own podcast feel free to reach out; I would love to help you on your journey to sharing your story and passion.

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

Who says your best years are behind you? What if midlife is actually where everything begins?

In this inspiring and refreshingly honest episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with actor, speaker, and pro-aging advocate Kim Selby, who is redefining what it means to grow older.

At nearly 70, Kim is auditioning, performing, creating, and unapologetically taking up space in a world that often tries to make midlife women invisible.

Together, Sue and Kim dive into the outdated beliefs that keep women playing small, the truth about aging in today’s culture, and why curiosity, creativity, and community are the keys to staying vibrant at any age.

This conversation is a powerful reminder that you are not too old, too late, or too anything.

You are just getting started.

If you have ever felt stuck, invisible, or unsure of what comes next, this episode will challenge you to rethink everything you believe about aging and possibility.

In This Episode, We Discuss:

• Why “you’re too old” is an outdated belief that needs to go
• The reality of aging in media and the stereotypes women still face
• Reinventing yourself in midlife and pursuing long-held dreams
• Why curiosity is one of the most powerful tools for growth
• The fear of being a beginner and how it keeps women stuck
• How creativity and play unlock confidence and possibility
• The importance of stepping outside your comfort zone
• Why community and connection matter more than ever in midlife
• The hidden impact of the pandemic on midlife women
• How small acts of courage can reignite purpose and passion
• The role of gratitude in shifting your mindset and energy

Key Takeaways

• You are not too old. You are operating on outdated beliefs
• Creativity is not about being good. It is about being alive
• Confidence comes from action, not waiting
• Community is essential for growth, especially in midlife
• Small steps outside your comfort zone create massive change
   

Powerful Quote from the Episode
“If you think you’re too old, then you are. But if you decide you’re not… everything changes.”

Connect with Kim Selby - Actor, Speaker, Pro-Aging Advocate, Creator of Ignite Your Spark
Website: https://www.kimduffselby.com/
Facebook: https://www.facebook.com/kimduffselby
Instagram: https://www.instagram.com/kimduffselby/
Podcast: Ignite Your Spark - https://podcasts.apple.com/us/podcast/ignite-your-spark/id1533019628

Chapters:

[00:00:00] Kim Selby introduction
[00:01:26] Welcome and podcast connection
[00:03:15] Acting comeback at nearly seventy
[00:11:10] Motivation through performance and joy
[00:24:56] Pandemic disconnection and lost community
[00:30:18] Fashion shows for incarcerated women
[00:36:41] Feeling seen and human value
[00:43:24] Closing reflections and gratitude
-------------------------------------------------------------------------------------------------------
I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

FOLLOW and CONNECT with Sue
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/

Thanks to my amazing Producer and Editor Jess Grace Garcia (they/them) of Springwood Productions. https://www.springwoodproductions.com/

If you want to start your own podcast feel free to reach out to us. Jess and I would love to help you on your journey to sharing your story and passion.

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

What if the most “normal” thing in your life is actually the one thing quietly holding you back?

In this honest, eye-opening episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with sobriety coach and co-host of Sober & Lit, Ruby Williams, to talk about alcohol, identity, and what it really looks like to question your drinking in midlife.

Ruby shares her journey from working in the wine industry, where drinking was not just normalized but expected, to becoming alcohol-free after years of feeling stuck in a cycle of stress, self-doubt, and “I’ll start tomorrow.”

Together, Sue and Ruby unpack the truth about alcohol in our culture, why so many high-functioning women struggle silently, and how curiosity, not shame, is the real starting point for change.

This is not a conversation about labels or extremes. It is about awareness, choice, and what becomes possible when you stop numbing and start living fully.

If you have ever wondered:
“Am I drinking more than I used to?”
“Why can’t I stick to just one?”
“What would my life look like without alcohol?”

This episode will meet you exactly where you are.

In This Episode, We Discuss:
 - Growing up and working in a culture where alcohol is everywhere
 - How “normal” drinking can slowly become problematic over time
 - The concept of alcohol use disorder as a spectrum, not a label
 - Transfer addiction and the link between food and alcohol
 - Why high-functioning women often struggle in silence
 - The cycle of “I’ll stop tomorrow” and why it keeps repeating
 - How alcohol impacts sleep, energy, health, and decision-making
 - Why awareness is the first step to change
 - The shift from shame to curiosity in changing habits
 - Why being alcohol-free is becoming the new “badass”
 - Identity shifts and what happens when you say “I don’t drink”
 - How removing alcohol can unlock clarity, confidence, and potential

Key Takeaways:

• You are not broken and it is not your fault
• Alcohol is designed to be addictive and widely normalized
• Change starts with awareness, not willpower
• Small experiments create powerful shifts
• Living alcohol-free can unlock energy, clarity, and confidence

Resources & Links
Ruby’s Podcast: Sober & Lit: https://feellitalcoholfree.buzzsprout.com/2287460
Website: http://rubywilliamscoaching.com/
Facebook: https://www.facebook.com/rubywilliamscoaching
Instagram: https://www.instagram.com/rubywilliamscoaching/
Free Private Podcast: 5 Steps to Say Yes to an Alcohol-Free Life
Coaching: Ruby Williams Coaching / Freedom Renegade Coaching

Chapters:

[00:00:00] Introduction and guest background
[00:04:40] From wine industry to sobriety
[00:10:35] Host’s alcohol history and signs
[00:15:01] Culture shift and AF options
[00:17:26] Ruby’s turning point and steps
[00:21:33] Building awareness and presence
[00:25:24] Modern change approach and support
[00:34:40] Women, health, AF market, resources

FOLLOW and CONNECT with Sue

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

Website—https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/

Thanks to my amazing Producer and Editor Jess Grace Garcia (they/them) of Springwood Productions. https://www.springwoodproductions.com/

If you want to start your own podcast feel free to reach out to us. Jess and I would love to help you on your journey to sharing your story and passion.

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together

Worried about osteoporosis, bone loss, or fractures in midlife? This episode may completely change how you think about bone health.

In this informative and empowering episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with Dr. John Neustadt to talk about osteoporosis, bone density, fracture risk, and what women really need to know as they age.
Dr. Neustadt explains why a bone density scan is only one piece of the puzzle, why many women are not getting the right information after a diagnosis, and how bone health is influenced by much more than one test result. He also breaks down the difference between improving a number on a scan and actually reducing fracture risk.
This conversation covers the role of nutrition, exercise, sleep, medications, and lifestyle in building stronger bones and reducing the risk of fractures. It is a practical, research-based look at what women can do now to support healthy aging from the inside out.
If you have ever been told you have osteopenia or osteoporosis, or you are simply starting to think more seriously about bone health in midlife, this episode is a must-listen.

In this episode, Sue and Dr. John Neustadt discuss the following:
 * Why osteoporosis is often a silent condition until a fracture happens
 * Why bone density scans do not tell the whole story
 * The difference between bone density and actual fracture risk
 * Why many women are undertreated or mistreated after diagnosis
 * The limitations of common osteoporosis medications
 * Questions women should ask their doctors after a bone health diagnosis
 * The role of sleep, muscle mass, exercise, and protein in bone health
 * How ultra-processed foods may affect bones and long-term health
 *  Why a holistic, long-term approach matters more than panic and quick fixes

Key takeaway:
A diagnosis of osteoporosis or osteopenia is not the end of the road. There are meaningful, practical steps women can take to support stronger bones and healthier aging.

Chapters:
[00:00:00] Introduction and episode setup
[00:02:31] Mission: educate women on options
[00:05:09] Screening gaps and predictive limits
[00:09:03] Lab numbers vs outcomes; medications
[00:15:51] Prepare questions; reduce fear and stress
[00:26:23] Can it be reversed? Activity and protein
[00:33:30] Lifespan prevention and diet shift
[00:44:27] Closing, resources and sponsor segment

Connect with Dr Neustadt:
Book: Fracture Proof Your Bones by Dr. John Neustadt - https://a.co/d/0itOWloE
NBI Health Website: https://www.nbihealth.com/
Facebook: https://www.facebook.com/nbihealth/

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

FOLLOW and CONNECT with Sue
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/

Thanks to my amazing Producer and Editor Jess Grace Garcia (they/them) of Springwood Productions. https://www.springwoodproductions.com/

If you want to start your own podcast feel free to reach out to us. Jess and I would love to help you on your journey to sharing your story and passion.

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

What happens when the horses teach you to stop hiding and live fully as yourself?

In this heartfelt and powerful episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with filmmakers Dana Croschere and Krisanna Sexton, creators of the transformational documentary Rescued Hearts.

Their story is not just about making a film. It is about courage, authenticity, healing, and the unexpected ways horses can guide us back to ourselves.

During the making of the film, Dana and Krisanna faced a deeply personal fear: being open about their relationship as a couple in a community where they worried they might not be accepted. Instead of rejection, they were met with something far more powerful. Love, support, and encouragement.

Together, Sue, Dana, and Krisanna explore what horses teach us about authenticity, trust, vulnerability, and living without apology. They also share how stepping fully into who you are can transform not only your life, but the impact of the work you bring into the world.

This conversation is about following the lead of the horses, trusting your truth, and remembering that authenticity is not something to hide. It is the very thing that makes your work meaningful.

SHOW NOTES
Guests: Dana Croschere and Krisanna Sexton
Filmmakers and creators of the documentary Rescued Hearts

In this episode we explore:
 - The story behind the documentary Rescued Hearts
 - How horses help humans reconnect with authenticity
 - The courage required to live openly and honestly
 - Fear of rejection versus the reality of acceptance
 - What horses teach us about presence and truth
 - Why authenticity strengthens relationships and leadership
 - How vulnerability can deepen both personal and creative work
 - The ripple effect of living as your true self
 
Key takeaway from this conversation:
The horses do not ask us to perform or pretend. They ask us to be real. And when we allow ourselves to live that way, everything begins to shift.

🔗 RESOURCES & LINKS

🎙️Previous Episode with Dana Croschere - https://podcasts.apple.com/us/podcast/rescued-hearts-the-healing-power-of-horses-film/id1753943662?i=1000697589252
🎬 Watch Rescued Hearts (Virtual Screening April 1–8): https://www.rescuedheartsfilm.com/aprilvirtual
🎟️ Buy tickets / Host a Screening: https://www.rescuedheartsfilm.com/
📖 Braving the Wilderness by Brené Brown — mentioned by Dana
📖 The Gifts of Imperfection by Brené Brown — mentioned by Dana
🌀 HeartMath Institute (Heart Coherence Science): heartmath.org
🐴 Learn about Equine-Assisted Learning: PATH International

Chapters
[00:00:00] Opening reflection; show intro and setup
[00:04:18] South Africa trip: intuition, screenings, healing
[00:13:24] Christina’s journey from fear to horse healing
[00:19:03] Partners in life and film; authenticity and pride
[00:34:16] Sobriety journeys and choosing clarity
[00:45:36] Soul essence, horses, and nature’s harmony
[00:50:08] Moose, Reiki, and energy work discussion
[00:55:04] Film plans, community screenings, and impact
[01:04:12] Closing, support, and final reminders

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

FOLLOW and CONNECT with Sue
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/

Thanks to my amazing Producer and Editor Jess Grace Garcia (they/them) of Springwood Productions. https://www.springwoodproductions.com/

If you want to start your own podcast feel free to reach out to us. Jess and I would love to help you on your journey to sharing your story and passion.

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

In this powerful and deeply grounding episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with joy mentor and author Kate Furnish to explore what surrender really means in midlife, and why it might be the key to freedom, flow, and lasting joy.

If you are tired of striving, over-achieving, people-pleasing, and carrying the emotional weight of everyone else, this conversation will feel like a deep exhale.

Together, Sue and Kate unpack:

• Why surrender is not giving up, but letting go of ego and control
• How high-achieving midlife women forget how to receive
• The difference between uphill striving and downhill flow
• Why joy is a resilience practice, not a personality trait
• How to reconnect with your body and nervous system
• Simple breathwork tools to reset your energy in minutes
• The truth about midlife awakening versus midlife crisis

This episode is a masterclass in choosing joy now, not someday. If you have ever wondered what it would feel like to stop fighting life and start flowing with it, this conversation will meet you exactly where you are.

Chapters
[00:00:00] Opening welcome and why joy and surrender matter now
[00:01:32] Midlife awakenings not midlife crises
[00:03:49] Surrender as an anchor during crisis and change
[00:11:30] Receiving and turning your strengths toward yourself
[00:21:43] Joy Mastery Method book overview and three steps
[00:46:52] Closing gems choosing joy even in challenge

Key Quote:
"It is your time. It is your turn to enjoy your life."

Connect with Kate:
Website: https://mysanctuarysource.com/joy-mastery-method/
Free 31-Day Joy Expanding Email Series available on her site
Facebook: https://www.facebook.com/kate.furnish/
Book: Joy Mastery Method: Three Steps to Let Go of Struggle and Enjoy Your Life Now https://a.co/d/0gBewVy4

 

FOLLOW and CONNECT With Sue
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/

🎙️If you want to start your own podcast feel free to reach out; I would love to help you on your journey to sharing your story and passion.

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

What if the fastest way back to yourself is not more pushing but more presence with nature with your body and with the quiet signals you keep overriding?

In this episode of Midlife Strategies for Badass Women Sue Willoughby welcomes back equus coach and Reiki practitioner Frida Karsberg to explore how her work has evolved into a blended approach that includes equine guided coaching Reiki and intuitive guidance. Frida shares her move from Sweden to the US the reinvention that followed and how returning to horses became a powerful healing path.

They also talk about what intuition looks like in real life including how Frida opens her channel during sessions how messages can come through and how grounding practices help clients regulate and reconnect. Frida explains how clients can work with her in person and online and she shares details about an upcoming equine guided retreat in Paso Robles.

If you felt something spark while listening take one small step today follow Frida on Instagram visit fridakarsberg.com and book a session or grab a spot in her next equine guided retreat then share this episode with a friend who needs a reset in midlife

 

What we explore in this episode:

• Reinventing yourself in midlife after major life changes
• How horses help regulate and ground human nervous systems
• Growing into intuitive work after years of ignoring it
• The difference between religion and universal life force energy
• How Reiki works and why it is not about controlling energy
• Receiving spirit messages and learning to trust them
• Blending Reiki with herd-based equine sessions
• Why grounding and body awareness are essential
• Simple practices like body scans, music, and touching trees
• How to calm your mind without forcing meditation

 

Chapters

[00:00:00] Intro and guest welcome
[00:02:24] From Sweden to the US and finding horses again
[00:05:30] Intuition spirits and what shows up in energy work
[00:15:49] How Frida blends equus coaching Reiki and intuitive guidance
[00:24:56] Grounding signs and easy practices to get present
[00:33:47] Retreat details how to work with Frida and final advice

 

Connect with Frida Karsberg:

Website https://www.fridakarsberg.com/

Instagram: https://www.instagram.com/fridakarsberg/

Retreat: https://www.fridakarsberg.com/group-events

 

FOLLOW and CONNECT with Sue

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

Website - https://www.willoughbycoaching.com/

Facebook - https://www.facebook.com/willoughbycoaching/

Instagram - https://www.instagram.com/sue_willoughby/

Linkedin - https://www.linkedin.com/in/suewilloughby/

 

If you want to start your own podcast feel free to reach out. I would love to help you on your journey to sharing your story and passion. https://willoughby-coaching.myflodesk.com/podcast-success-call

 

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies

 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

 

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

 

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

 

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

 

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

 

👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

What happens when life as you knew it suddenly disappears and there is no handbook for what comes next?

In this powerful and deeply honest episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with Stephanie Olivo to talk about grief, healing, energy, and rebuilding life after devastating loss.

Stephanie shares the story behind her podcast Discontinued, Now What?, which was born after experiencing multiple life-altering losses in a short period of time. Her stepson died from an overdose, and just over a year later, her husband died by suicide. What followed was not a neat healing arc, but a long, messy, deeply personal journey through grief, spirituality, and self-discovery.

Together, Sue and Stephanie explore why we avoid talking about death, addiction, and trauma, how unprocessed emotions live in the body, and why healing is not something you “get over,” but something you learn to live with. They dive into alternative healing modalities like Reiki, hypnotherapy, and energy work, and how curiosity and openness can create unexpected breakthroughs.

This episode is for anyone navigating grief, loss, major life transitions, or the quiet question so many women ask in midlife: Now what?

In this episode, we cover:

• The losses that led Stephanie to create Discontinued, Now What?
• Navigating grief after overdose and suicide
  
• Why there is no timeline for healing
  
• How grief and trauma live in the body
  
• The role of Reiki, hypnotherapy, and energy work in healing
  
• Why talking about death and addiction matters
  
• Recognizing emotional triggers and where they live physically
  
• Protecting your energy in relationships, work, and daily life
  
• How sensitivity to energy shows up in unexpected places, including real estate
  
• Why healing is a journey, not a destination

Chapters
[00:00:00] Intro & Guest Welcome

[00:03:40] Where’s the Handbook Grief Loss & Closing the Business

[00:06:19] Talking About Suicide Addiction & Creating an Outlet Through the Podcast

[00:11:47] Tools That Helped Journaling Meditation & Spiritual Connection

[00:24:41] Energy Work Reconnection & Reiki Experiences

[00:48:45] Closing Gems How to Connect & Healing Is a Journey

 

Resources and Links:

• Website: https://www.dcnw.info/
• Podcast: Discontinued, Now What?
• Facebook: https://www.facebook.com/DiscontinuedNowWhat/
• Instagram: https://www.instagram.com/_dcnw_/

Book: https://amzn.to/4qVGyV3  The Voyage and the Return: A Path to Self Discovery (contributing author)

 

FOLLOW and CONNECT with Sue

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

Website - https://www.willoughbycoaching.com/

Facebook - https://www.facebook.com/willoughbycoaching/

Instagram - https://www.instagram.com/sue_willoughby/

Linkedin - https://www.linkedin.com/in/suewilloughby/

Burning desire to start your own podcast? I would love to help you on your journey to sharing your story and making your passion a reality. https://willoughby-coaching.myflodesk.com/podcast-success-call

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

What if wisdom doesn’t come from age alone but from what you’ve survived, questioned, and chosen to heal?

In this deeply moving episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with Lexi Benitez, a 23-year-old podcaster whose life experience, emotional intelligence, and self-awareness rival that of women decades older.

Lexi shares her story of being raised by her great-grandparents, navigating parental incarceration and deportation, losing the woman who raised her just before graduating high school, and becoming a surrogate caretaker for her younger siblings at an age when most people are still figuring themselves out.

She opens up about depression, suicidal ideation, leaving the Mormon church, and the moment she realized that her parents’ pain was not hers to carry. That realization came during an unexpected and isolating season working on an oil rig in North Dakota, where distance, silence, and support from the right people helped her reconnect with herself and begin healing.

This conversation explores forgiveness without obligation, identity beyond trauma, self-esteem that does not depend on external validation, and why choosing to live for yourself can be the most radical act of all.

Whether you are 23 or 63, this episode is a reminder that healing has no timeline and your past does not get to decide your future.

In this episode, we cover:

• Growing up fast and healing generational trauma as the oldest daughter
• How Lexi broke free from resentment and redefined her role in the family
• The emotional toll of religious trauma and leaving the Mormon church
• Coping with grief, depression, and two suicide attempts
• Why isolation on an oil rig became the catalyst for inner transformation
• The difference between ego-based confidence and true self-worth
• How podcasting became Lexi’s purpose and platform for healing
• The role of mentorship, affirmations, and spirituality in personal growth
• Advice for those carrying emotional burdens that aren’t theirs to hold
• Becoming a life coach and turning pain into purpose

 

Chapters

[00:00:00] Lexi's First Podcast Guest Appearance
[00:02:27] Childhood, Loss and Stepping Into Survival Mode
[00:08:15] Forgiveness, Boundaries and Reclaiming Her Role
[00:12:59] Depression, Suicide Attempts and Choosing Life
[00:22:52] Oil Rig Epiphany and Birth of a Podcast
[00:33:28] Purpose, Podcasting and What’s Next

Connect with Lexi Benitez:

Lexi Benitez: https://open.spotify.com/show/6VHVXzEgJxsqDmQ8Eml4No

Website: https://sincerelyselfpodcast.com
Instagram: https://instagram.com/lexbenitez_/

YouTube: https://youtube.com/@Sincerelyself
TikTok: https://tiktok.com/@lexbenitezz?  

 

FOLLOW and CONNECT with Sue

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

Website - https://www.willoughbycoaching.com/

Facebook - https://www.facebook.com/willoughbycoaching/

Instagram - https://www.instagram.com/sue_willoughby/

Linkedin - https://www.linkedin.com/in/suewilloughby/

Burning desire to start your own podcast? I would love to help you on your journey to sharing your story and making your passion a reality. https://willoughby-coaching.myflodesk.com/podcast-success-call

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

What if midlife is not the time to play it safe, but the moment you finally step into visibility, leadership, and bigger goals?

In this inspiring episode of Midlife Strategies for Badass Women, Sue Willoughby sits down with entrepreneur and co-founder of the Million Dollar Mom Society to talk about mindset shifts, visibility, and what it really takes to move from employee thinking to CEO thinking in midlife.

Anisa shares her journey from a six-figure corporate career in a male-dominated industry to building a seven-figure business in just one year. She opens up about scarcity mindset, grief, personal development, and the courage it takes to give yourself permission to want more.

This conversation dives deep into why visibility is not about fame or followers, but about positioning, consistency, and planting seeds long before you see results. Anisa breaks down how women can grow audiences, leverage collaboration, and stop waiting for confidence before taking action.

If you are a midlife woman feeling the pull toward something bigger, but fear, self-doubt, or comfort has been keeping you stuck, this episode will stretch you in the best way.

In this episode, we cover:

• Why midlife often triggers a desire for deeper purpose and impact
• How Anisa shifted from employee mindset to CEO mindset
• Scarcity thinking, personal development, and breaking generational patterns
• Why visibility is about consistency, not going viral
• How collaboration accelerates growth faster than going it alone
• Building a seven-figure business without a massive social following
• Why email lists matter more than social media platforms
• The fear women face around being seen and taking up space
• Why courage matters more than confidence
• Playing the long game and trusting compound growth

Chapters

[00:00:00] Opening and episode framing

[00:07:20] COVID pivot and mindset roots

[00:14:43] Rapid group growth and list building

[00:17:17] Visibility ecosystem and tactics

[00:23:33] Compounding growth and long game

[00:28:41] Fear, courage, and bigger rooms

[00:34:51] Network like a CEO; wrap-up

Connect with Anisa Crespo:

Website: https://www.milliondollarmom.org/ 

Facebook: https://www.facebook.com/anisacrespo 

Instagram: https://www.instagram.com/keepingupwiththecrespos/ 

Book: https://a.co/d/dTOwpk4 

Free Gift: https://www.milliondollarmom.org/milliondollarminimind 

 

FOLLOW and CONNECT with Sue

I'm Pod Curious! Book a Podcast Success Call -  https://willoughby-coaching.myflodesk.com/podcast-success-call

Website - https://www.willoughbycoaching.com/

Facebook - https://www.facebook.com/willoughbycoaching/

Instagram - https://www.instagram.com/sue_willoughby/

Linkedin - https://www.linkedin.com/in/suewilloughby/

 

If you want to start your own podcast feel free to reach out. I would love to help you on your journey to sharing your story and passion. https://willoughby-coaching.myflodesk.com/podcast-success-call

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

 

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

 

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.