
Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies. Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms. Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen. 🔥 Expect: No-BS life advice and midlife strategies that actually work Inspiring interviews with women who’ve transformed their lives Soul-stirring solo episodes packed with truth and action Coaching-style episodes to help you reclaim your purpose, power, and passion This isn’t a podcast about “getting through” midlife. It’s about owning it—louder, wiser, bolder, and unapologetically YOU. Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Episodes

Tuesday Aug 05, 2025
Burn the Rulebook: Dismantling the Good Girl Lies That Keep You Small
Tuesday Aug 05, 2025
Tuesday Aug 05, 2025
Still saying yes when you mean hell no? Apologizing for just existing? You’re not alone—and it’s time to flip the script.
In Episode 3 of the Midlife Reclamation: Summer Reset Series on Midlife Strategies for Badass Women, host and chief badass strategist Sue Willoughby takes a torch to the “good girl” programming so many women are still unconsciously following.
From people-pleasing to over-apologizing to tying your worth to perfection, this episode explores how the rules that were designed to keep you “safe” are actually keeping you stuck. And more importantly—how to start breaking them with intention, grace, and zero guilt.
🐴 With a little help from horse wisdom, Sue offers:
- A breakdown of common “good girl” behaviors keeping women exhausted and resentful
- Real talk on the myth of being “nice” and the power of being clear
- The link between your body’s signals and your boundaries
- A weekly challenge to flip one rule and reclaim your energy
- You didn’t come this far to stay small. Let’s set some things on fire (metaphorically) and reclaim your space, your voice, and your damn peace.
[00:00:00] - Special Movie Screening Announcement
[00:01:33] - Podcast Introduction and Summer Series Overview
[00:02:35] - Episode Theme Introduction
[00:05:08] - How Good Girl Rules Show Up
[00:09:31] - Flipping the Script on Rules
[00:17:48] - Horse Wisdom on Self-Care
[00:20:09] - Weekly Micro Challenge
[00:22:35] - Next Episode Preview: Desire
[00:22:56] - Special Guest Announcement
[00:24:08] - Newsletter Signup Reminder
FOLLOW and CONNECT
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/
Thanks to my amazing Producer and Editor Jess Grace Garcia (they/them) of Springwood Productions. https://www.springwoodproductions.com/
If you want to start your own podcast feel free to reach out to us. Jess and I would love to help you on your journey to sharing your story and passion.
#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies
Thank you for watching! If you're seeking more insights on living a truly meaningful and fulfilling life, be sure to subscribe to my channel. And don’t forget to hit the bell icon so you never miss an update!An extraordinary life starts within. Discover your inner strength and awaken a life worth being through experiential, equine-assisted life coaching. Welcome to My Universe! I am Sue Willoughby, Badass Midlife Strategist & host of Midlife Strategies for Badass Women—a podcast that dives deep to help you uncover the true meaning of a fulfilling life. This channel is here to inspire and empower women over 40 to step into their fullest potential, break through limitations, and truly thrive. Each week, we bring you powerful video podcasts filled with real-life stories of transformation, resilience, and courage. Expect raw, heart-centered conversations and life-changing insights designed to help you break boundaries and start crafting a life brimming with purpose, joy, and passion. This is more than just a channel; it’s a community. Join me to explore, grow, & connect with like-minded women on the journey to creating a life worth being. Subscribe now and let’s awaken your limitless potential together!
Ingrid Hu Dahl Event
https://charliesqueerbooks.com/events/2922920250815
Equus Coaching Event and Rescued Hearts Screening
https://www.willoughbycoaching.com/events
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