
Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies. Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms. Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen. 🔥 Expect: No-BS life advice and midlife strategies that actually work Inspiring interviews with women who’ve transformed their lives Soul-stirring solo episodes packed with truth and action Coaching-style episodes to help you reclaim your purpose, power, and passion This isn’t a podcast about “getting through” midlife. It’s about owning it—louder, wiser, bolder, and unapologetically YOU. Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Episodes

Tuesday Aug 19, 2025
Reclaiming Desire: Why You’re Not Too Old, Too Late, or Too Much
Tuesday Aug 19, 2025
Tuesday Aug 19, 2025
What if your midlife desire wasn’t a problem to fix—but a compass pointing you home to yourself?
In Episode 4 of the Midlife Reclamation: Summer Reset Series on Midlife Strategies for Badass Women, host Sue Willoughby unpacks one of the most loaded and misunderstood words for women over 40: desire.
From cultural shame and gender roles to people-pleasing and self-abandonment, this episode explores why so many women disconnect from what they want—and how to start reclaiming your desires without apology.
✨ In this episode, you’ll discover:
- Why desire isn’t just about sex—it’s about aliveness
 - The real reason we fear being "too much" or "selfish"
 - How midlife invites us to burn the good girl rulebook and reclaim our voice
 - A mini challenge to reconnect with your desire in a way that feels playful, safe, and true
 
This is about more than feeling turned on—it’s about turning yourself back on.
🎧 Press play if you’ve ever wondered:
 “Is this it?”
 Spoiler alert: It’s not. You’re just getting started.
[00:00:00] - Cold Open: Naming Desire
[00:03:13] - Desire as Sacred Intel
[00:05:07] - Reconnecting with Dormant Desire
[00:11:23] - Let Yourself Want Without Action
[00:16:58] - Weekly Micro-Challenge: Desire List
[00:21:59] - Desire Is Wisdom, Not Wrong
FOLLOW and CONNECT with SUE
Website - https://www.willoughbycoaching.com/ 
Facebook - https://www.facebook.com/willoughbycoaching/ 
Instagram - https://www.instagram.com/sue_willoughby/ 
Linkedin - https://www.linkedin.com/in/suewilloughby/ 
Thanks to my amazing Producer and Editor Jess Grace Garcia (they/them) of Springwood Productions. https://www.springwoodproductions.com/
If you want to start your own podcast feel free to reach out to us. Jess and I would love to help you on your journey to sharing your story and passion.
#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies
Thank you for watching! If you're seeking more insights on living a truly meaningful and fulfilling life, be sure to subscribe to my channel. And don’t forget to hit the bell icon so you never miss an update!An extraordinary life starts within. Discover your inner strength and awaken a life worth being through experiential, equine-assisted life coaching. Welcome to My Universe! I am Sue Willoughby, Badass Midlife Strategist & host of Midlife Strategies for Badass Women—a podcast that dives deep to help you uncover the true meaning of a fulfilling life. This channel is here to inspire and empower women over 40 to step into their fullest potential, break through limitations, and truly thrive. Each week, we bring you powerful video podcasts filled with real-life stories of transformation, resilience, and courage. Expect raw, heart-centered conversations and life-changing insights designed to help you break boundaries and start crafting a life brimming with purpose, joy, and passion. This is more than just a channel; it’s a community. Join me to explore, grow, & connect with like-minded women on the journey to creating a life worth being. Subscribe now and let’s awaken your limitless potential together!

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