
Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies.
Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms.
Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen.
🔥 Expect:
No-BS life advice and midlife strategies that actually work
Inspiring interviews with women who’ve transformed their lives
Soul-stirring solo episodes packed with truth and action
Coaching-style episodes to help you reclaim your purpose, power, and passion
This isn’t a podcast about “getting through” midlife.
It’s about owning it—louder, wiser, bolder, and unapologetically YOU.
Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies.
Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms.
Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen.
🔥 Expect:
No-BS life advice and midlife strategies that actually work
Inspiring interviews with women who’ve transformed their lives
Soul-stirring solo episodes packed with truth and action
Coaching-style episodes to help you reclaim your purpose, power, and passion
This isn’t a podcast about “getting through” midlife.
It’s about owning it—louder, wiser, bolder, and unapologetically YOU.
Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Episodes

14 hours ago
14 hours ago
If you've ever felt like your body stopped cooperating? The workouts that used to work don't anymore, the weight won't budge, and you're not sure where to even start. This episode is your reset button.
Sue sits down with Heike Yates, fitness, nutrition, and mindset coach for over 40 years, Pilates expert, former bodybuilder, ultra-marathon runner, Ironwoman, and author of Pursue Your Spark. Now 65, Heike has lived every extreme of the fitness world — and come out the other side with a clear-eyed, no-BS message for women in midlife: stop fighting your body and start supporting it.
This conversation is equal parts practical and inspiring. You'll walk away with a completely different framework for how to approach movement, food, and momentum and maybe even permission to try something brand new.
In this episode:
- Why "no pain, no gain" is wrecking midlife women's bodies
- The difference between protecting your body and supporting it (and why it matters)
- How sarcopenia starts at 35 — and what to do about it
Why intense exercise is raising your cortisol and making things worse
- 20-minute workouts: why less is actually more after menopause
- Gut health, intermittent fasting, and the foods quietly causing your bloating
- The SPARK Framework — a repeatable system for building momentum without burning out
- Why functional movement beats a squat challenge every time
- Learning saxophone, Portuguese, and EDM DJing — why curiosity is a longevity strategy
Guest: Heike Yates — fitness, nutrition & mindset coach (40 years), certified Pilates instructor (23 years), former competitive bodybuilder, ultra-marathon runner, Ironwoman triathlete, author of Pursue Your Spark, and current saxophone beginner. Based in Maryland with a brick-and-mortar studio plus her online brand, Pursue Your Spark. Her oldest current client: 100 years old.
Connect with Heike:
Website: https://heikeyates.com/
Facebook: https://www.facebook.com/pursueyourspark
Instagram Link: https://www.instagram.com/heikeyates/
Book: "Pursue Your Spark" -https://heikeyates.com/l/pursueyoursparkbook/
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FOLLOW and CONNECT
Website - https://www.willoughbycoaching.com/
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🔥 Welcome to Midlife Strategies for Badass Women 🔥
I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.
This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.
Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful
This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.
👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.

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