Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies.
Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms.
Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen.
🔥 Expect:
No-BS life advice and midlife strategies that actually work
Inspiring interviews with women who’ve transformed their lives
Soul-stirring solo episodes packed with truth and action
Coaching-style episodes to help you reclaim your purpose, power, and passion
This isn’t a podcast about “getting through” midlife.
It’s about owning it—louder, wiser, bolder, and unapologetically YOU.
Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Episodes
19 hours ago
19 hours ago
48 min
Welcome back to Midlife Strategies for Badass Women! Today, host Sue Willoughby sits down with Natalie Nicholas, the owner of OsteoStrong in Reno, Nevada, to discuss a foundational pillar of aging fiercely: our skeletal system.
At 39 years old and freshly divorced, Natalie suffered a severe spinal injury from a ruptured disc that required a microdiscectomy and left her dependent on a catheter for nine months. Faced with a diagnosis of severe arthritis and a loss of confidence in her physical abilities, Natalie began searching for ways to heal. That search led her to OsteoStrong—a global franchise utilizing "impact emulation" to safely trigger bone growth without the risks of heavy lifting or high-impact jumping. She opened her own center in 2020 and has completely rebuilt her body, even joining a flat-track roller derby team at age 48!
If you have been told you have osteopenia or osteoporosis, or if you simply want to prevent bone density loss as you age, this episode unpacks exactly how you can stimulate new bone tissue safely.
In this episode, we cover:
- Natalie's harrowing emergency back surgery at 39 and her inspiring journey to reclaim her physical confidence.
- The science behind OsteoStrong and how "osteogenic loading" triggers the central nervous system to build denser bones.
- Why building bone tissue safely requires extreme force (up to 7.2x your body weight) without the danger of actual impact.
- Why you only need 10 minutes once a week to stimulate bone growth, and why adequate rest is critical for recovery.
- How complementary therapies like Red Light (to stimulate osteoblasts), PEMF (Pulsed Electromagnetic Field) mats, and vibration plates support cellular health and pain relief.
- The difference between traditional DEXA scans and radiation-free REMS ultrasound technology (EchoLight) for measuring bone quality.
Resources & Links Mentioned:
- Website Link: http://www.osreno.com
- Facebook Link: https://www.facebook.com/OsteostrongReno/
- Instagram Link: https://www.instagram.com/osteostrongreno/
- Find an OsteoStrong location near you at https://osteostrong.me
Chapters:
0:00 Bone health and osteoporosis in midlife
1:59 Natalie’s back injury and recovery journey
8:45 How OsteoStrong stimulates bone strength
18:20 Why Natalie invested in an OsteoStrong franchise
24:30 Results, recovery, and complementary wellness tools
34:06 Confidence, falling safely, and roller derby
41:03 Finding OsteoStrong locations and franchise background
46:26 Final thoughts and Reno contact information
FOLLOW and CONNECT with Sue
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/
If you want to start your own podcast feel free to reach out to me. I would love to help you on your journey to sharing your story and passion.
#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies
🔥 Welcome to Midlife Strategies for Badass Women 🔥
I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.
This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.
Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful
This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.
👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.
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