Midlife Strategies for Badass Women

Welcome back to another episode of Midlife Strategies for Badass Women! Today, Sue sits down with Megan Collier, an expert who is changing the game in the digital marketing world. Megan is a content creator who replaced her full-time corporate marketing career in just 14 months by creating simple, effective videos for brands. But here is the best part: Megan specifically teaches women 45 and older how to stop hiding and start turning their age and life experience into massive leverage.

In this high-energy conversation, Megan explains what UGC actually is and why you absolutely do not need to be an "influencer" with thousands of followers to get paid. We discuss the hilarious and inspiring story of how Megan got her 60-something mom cast in a top-performing footwear ad. We also dive into why we are currently in a "trust recession," making the authentic, relatable faces of midlife women more valuable to companies than ever before.

If you are looking for a creative outlet, a new revenue stream, or a way to reinvent yourself and connect with an amazing community, this episode is your complete starter guide.

In this episode, we cover:

• What UGC (User-Generated Content) is and why brands are actively seeking creators in their 50s and 60s.

• How to build a simple starter portfolio on Canva using everyday items around your house—like your morning coffee or pet treats.

• The power of the "Video Pitch": How sending a quick video to brands can set you apart from dozens of standard emails.

• Why you need to view your age as a superpower and an advantage, especially if you've faced ageism in the traditional workplace.

• Details on Megan's brand new "Next Chapter Creator Club," an app-based community that connects UGC creators with local city chapters for in-person collaboration.

Resources & Links Mentioned:

• Follow Megan on TikTok and Instagram at @Megan_UGC.

  Website: https://stan.store/Megan_UGC

  Instagram: https://www.instagram.com/megan_ugc/
  TikTok: https://www.tiktok.com/@megan_ugc

• Free UGC Creator Checklist: https://megan-ugc.myflodesk.com/dcgoe0gwdr

Are you Pod Curious? Check out my new audio course -  "Podcast Authority Blueprint" and get off the marketing hamster wheel! 
👉🏻https://stan.store/sue_willoughby/p/the-podcast-authority-blueprint-audio-course👈🏻

FOLLOW and CONNECT
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/

If you want to start your own podcast feel free to reach out to me. I would love to help you on your journey to sharing your story and passion.

#LifeWorthBeing #Transformation #LifeCoach #Women #Empowerment #PersonalGrowth #InnerStrength #PurposefulLiving #MidlifeTransformation #Mindfulness #Mindset #SelfDiscovery #WomenEmpowerment #midlifestrategies 

🔥 Welcome to Midlife Strategies for Badass Women 🔥

I’m Sue Willoughby—Badass Midlife Strategist, life coach, and your partner in breaking rules, rewriting the script, and thriving unapologetically after 40.

This channel is for women who are DONE playing small. If you’re ready to ditch the “shoulds,” reclaim your power, and live a bold, joyful, purpose-driven life—you’re in the right place.

Each week, you’ll get real talk, raw stories, and badass strategies to help you:
✨ Smash through self-doubt and limitations
✨ Reclaim your confidence and clarity
✨ Build resilience and embrace reinvention
✨ Create a midlife that feels authentic, aligned, and f*cking powerful

This isn’t just a podcast—it’s a movement. A community of women who are tired of waiting and ready to step into their next-level life, unapologetically.

👉 Hit subscribe and turn on the bell so you never miss an episode. Let’s rise, rebel, and reinvent midlife—together.