
Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies.
Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms.
Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen.
🔥 Expect:
No-BS life advice and midlife strategies that actually work
Inspiring interviews with women who’ve transformed their lives
Soul-stirring solo episodes packed with truth and action
Coaching-style episodes to help you reclaim your purpose, power, and passion
This isn’t a podcast about “getting through” midlife.
It’s about owning it—louder, wiser, bolder, and unapologetically YOU.
Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Midlife Strategies for Badass Women is the go-to podcast for bold, brilliant women over 40 who are done playing small and ready to reinvent their lives—without guilt, filters, or apologies.
Hosted by Badass Midlife Strategist - Sue Willoughby, each weekly episode delivers unfiltered conversations, real stories of reinvention, and practical strategies to help you break free from the crap that’s holding you back and finally live life on your damn terms.
Whether you’re navigating a midlife reset, rediscovering your passions, building confidence, or launching your next chapter—this podcast gives you the mindset shifts, clarity, and community to make it happen.
🔥 Expect:
No-BS life advice and midlife strategies that actually work
Inspiring interviews with women who’ve transformed their lives
Soul-stirring solo episodes packed with truth and action
Coaching-style episodes to help you reclaim your purpose, power, and passion
This isn’t a podcast about “getting through” midlife.
It’s about owning it—louder, wiser, bolder, and unapologetically YOU.
Subscribe now and start rewriting the rules of what’s possible in your 40s, 50s, and beyond.
Episodes

16 hours ago
Why I'm Pivoting My Content NOW in My 60s
16 hours ago
16 hours ago
16 min
Why am I pivoting my content in my 60s? Because reinvention doesn't have an expiration date, and I'm not about to stop trying new things just because I've reached a certain age.
In this solo episode of Midlife Strategies for Badass Women, I'm sharing why I'm changing direction with my content, stepping into the world of user-generated content (UGC), and exploring new creative opportunities as a woman in my 60s.
After years of encouraging women over 40 to get out of their comfort zones, embrace change, and stop putting their dreams on the back burner, I've decided to take a fresh dose of my own advice.
And here's the thing. This isn't about becoming an influencer or teaching you how to create content. It's about following my curiosity, putting decades of experience to work in new ways, and seeing what happens when I give myself permission to be a beginner again.
I'm also talking about why fall is such a powerful time for reflection and personal growth, how slowing down can help you reconnect with your creativity, and why everything you've learned throughout your life might be exactly what you need for your next chapter.
In this episode:
- Why I'm pivoting my content and exploring UGC in my 60s
- How I'm turning years of experience into new creative opportunities
- Why you don't need thousands of followers to explore content creation
- How curiosity can help you discover your next chapter
- Why fall is the perfect time to slow down, reflect, and try something new
- How to stop waiting for the perfect moment and start doing the things you've been putting off
I'm inviting you along for the journey, including the experiments, the lessons, and probably a few spectacularly awkward moments.
Because you don't have to know exactly where you're going to take the first step.
What's something you've been curious about trying but haven't quite given yourself permission to do? Tell me in the comments.
Subscribe to Midlife Strategies for Badass Women for honest conversations about midlife reinvention, personal growth, creativity, and living life on your own terms.
And remember, fuck your bucket list. Start living now.
Chapters:
0:00 Solo fall episode and a new pivot
1:24 Exploring user-generated content in midlife
5:01 Why fall is ideal for reflection and change
9:47 Pursuing curiosity instead of staying comfortable
11:43 Recognizing the skills you already have
13:16 Upcoming solo episodes and inspiring creators
14:27 Gratitude, fall encouragement, and farewell
Resources & Links Mentioned:
- Listen to my interview with UGC Creator Megan Collier: https://podcasts.apple.com/us/podcast/why-brands-want-you-the-rise-of-the-midlife/id1753943662?i=1000768499395
- Megan Collier’s UGC Course: https://stan.store/affiliates/096f07b4-4dc5-41d1-831e-2404e8dc03ba
- Audiobook Recommendation: The Calamity Club by Kathryn Stockett
- Follow my new UGC journey on Instagram: https://instagram.com/suewilloughbyugc
FOLLOW and CONNECT
Website - https://www.willoughbycoaching.com/
Facebook - https://www.facebook.com/willoughbycoaching/
Instagram - https://www.instagram.com/sue_willoughby/
Linkedin - https://www.linkedin.com/in/suewilloughby/
16 hours ago
16 min

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